Making the Most of a Comic Convention
Posted on April 11th, 2012
A few weeks ago, Jeremy and I attended Planet Comicon in Kansas City. It was our maiden voyage as Outland Entertainment, and we have a pretty full convention schedule this year. Both of us were on the lookout for ways to improve our con experience and increase our chances of recouping some of the costs of attending.
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Cons aren’t just about selling wares. They are also about networking – something that I have always sucked at because I am shy. They help you reach potential fans and give you opportunities to learn from professionals in the business. For me, it was also useful to meet other artists and writers living in our region. We sometimes feel pretty isolated living out here in Topeka.
But given the investment we made to get table space, order prints, buy business cards, and furnish our area with banners, it can’t hurt to try to make a little money as well. Here are some thoughts about how to do that.
Character Art
Apparently there has been a raging debate on this subject, but whether or not you agree that it’s okay for artists to sell images of copyrighted characters, there’s no doubt that those sell like hotcakes at conventions. Jeremy really doesn’t do this, except for commissions. He did a nice Red Sonja while we were there.
Display
We have two tall banners, which helped. Banners or any background display help draw people in because they set you apart from what’s going on behind you. Our lich king was very popular with children, and a few times the kids were strong enough to muscle their parents over to our table.

If you can, it’s better to actually hang up some pieces of your art or prints behind you. We had our prints in a box for people to flip through. This meant that only one person could look at a time. We’re going display some prints behind us at our next con.
Pinups
We sat by Kevin Keil, who is a talented artist, not to mention a very friendly person. He had lots of pinups of naked girls, and these were incredibly popular. This isn’t Jeremy’s typical subject matter, although he has done a few illustrations of topless women. Noting Keil’s success, I placed these prominently on the table, but for whatever reason, the elk-riding warrior woman with the sharp teeth wasn’t getting many buyers. Go figure. Jeremy’s thinking about doing a series of less bloodthirsty nudes to sell at our next convention.
Books
The biggest selling item at our table was an ashcan-style book that contains the first few months of Ithaca, our upcoming webcomic. They are cheap to make and cheap to sell, and people want to read a story.
Mailing List
We offered a mailing list sign-up so that people who bought our book could get an alert when the comic goes online. Even if you don’t have a book, the mailing list is a good idea. People who didn’t want to buy something usually still wanted to sign up and read the comic for free or get updates about what Outland is working on.
Self-presentation
I have mixed feelings about this, but more than a few people advised wearing more revealing clothes and dressing up better. I will probably ditch the XL men’s shirt and remember to comb my hair next time.
On the topic of presentation, there were quite a few booth babes floating around. Honestly, I think you’d have to pretty much do the con in a pair of pasties and a top hat in order to compete with them. I saw more bare bums than a toilet seat due to our proximity to a booth that hired pantsless women to pass out comic book samples. I suppose if you can afford to hire a booth babe, you really don’t need any tips for how to make money at a comicon.
I am sure we will come up with more ways to improve our game at these cons. It’s also worth noting that they get drastically easier and more lucrative once you’ve made a name for yourself. Our issue right now is that although we are very busy with both personal and work-for-hire projects, we are toiling away in obscurity. Our webcomics are in production. I just submitted my finished novel to an editor. Jeremy’s work is appearing far and wide, but much of it is not in places where many people can access it. We just need more exposure, more publications, and more products!
For now, though, we’re small-time. And that is perfectly fine. We’ll just have to keep working hard to make money and meet people at these cons.
Here’s a link to the 2012 Outland Entertainment Convention Schedule.









